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McDonald’s —
Friestream

We created a custom, digital drive-thru speaker box, triggered by user-generated content, and placed it atop Grouse Mountain in Vancouver. When users posted with #Friestream, the custom speaker would activate, broadcasting their message from the

mountaintop. We showcased the event on our social channels over a livestream — or “Friestream” — and took to Facebook, Twitter, Instagram and Snapchat to encourage comments, posts and videos.