Kevin Filliter CD/AD/Artist ︎︎︎Previous Home Next︎︎︎ Me Say Hello Scroll Down︎︎︎
McDonald’s —
Raptors
Partnership
Raptors
Partnership
✽ In 2018, under my leadership, McDonald’s Canada entered into a multi-year, multifaceted partnership with the Toronto Raptors (Canada’s only NBA team), and what a first year it would be! We brought the Raptors and McDonald’s together in as many ways as possible to deliver and demonstrate that we’re true fans, not just another random corporate sponsor.
We share the passion, the excitement, and the somewhat irrational but oh so powerful, unwavering commitment to the team.
☻ NBA Awards NBA Team Partnership of the Year Clio Sports Bronze Applied Arts Annual x2 FAB Awards Gold SIA Awards Gold x2 Silver Effie Awards Silver Bronze
We created an unmistakable, scalable, design system for the new McDonald's and Toronto Raptors partnership.
After supporting the Raptors through a historic season, we needed one last push to back them through their first NBA Finals. So when they faced their arch rivals, Golden State, we decided to drop the golden state of our arches — for the first time ever. The Raptors went on to win their very first NBA championship, and when the Raptors brought home the gold, so did we (in our arches).
Nugget lovers don’t dip. They dunk. So we brought fans the NuggNet: a redesigned McNugget 20-pack with a sauce rim for dunking. The limited-edition packaging sparked an online, NBA-style dunk competition - where users shared their very own signature dunks.
To cap it all off, Championship billboards were put up the night of the win.
