Educational content ranged from how to murder #BarryTheBareSpot to how to repair a hole dug by a jerk squirrel.  We even turned mowing, watering, and seeding sessions into mini ambient events.
 

 
We also used Lawnstream to celebrate backyard life and create fun interactive content for our followers. We gave away a masterpiece, hosted a goat yoga session and even helped a few rescue dogs get adopted.
 

 
Over the course of the campaign, Lawnstream got a lot of unexpected visitors. Foxes. Deer. Extraterrestrial beings. You name it. Then we made critter badges for each one. 

 

 
To help bring new people to the world of Scotts, we enlisted a range of influencers and held a bunch of larger activations we dubbed Lawnstream Fest. Andrew Huang made a song live in real-time using the electromagnetic pulses of flowers and plants. And livestream viewers helped make decisions on the direction of the song via chat.

 
Jomboy did play-by-play for a kids’ wiffle ball game/dinger contest. While Grace from The King of Random almost blew up the lawn with a gigantic hydrogen cloud. Sorry neighbors.

And The Situation competed in a cornhole battle against Nick Uhas and his homemade cornhole catapult.

This is all great for people with a lawn, but you’re probably definitely wondering “Kevin, what about people who don’t have a yard?”.  Good question! We put Lawnstream up on Airbnb, giving everyone the opportunity to experience it for themselves.